NEMSMA Member Spotlight - Brian LaCroix, Allina Health EMS

This month’s NEMSMA Member Spotlight is Brian LaCroix from Allina Health EMS.  Brian is a member of the NEMSMA Board of Directors, and will be the incoming President-Elect.  Brian took the time to talk with NEMSMA Secretary Ryan Greenberg to share with our membership about himself and his organization.  
Can you introduce yourself to our members, and a little bit about your agency?
I lead the organization, Allina Health EMS.  We are a non-profit in Minnesota.  We are a traditional 911 EMS agency.  We also provide other Mobile Integrated Health services and other services related to paramedicine.  We have a staff of about 600, and we had last year approximately 112,000 patient interactions.  We serve urban areas like the International Airport and the Mall of America, and we serve rural areas, where I joke there are more deer than people.  
How long has Allina been a member of NEMSMA?
So, we’ve been involved about 8 years.  I was first introduced to NEMSMA through the list serve, which I thought was just a fantastic resource where friends that I knew in the EMS industry from other parts of the country introduced me to a place where I can go and get information, and advice, and ask questions of people from all over the country who were having the same issues that I had.  And, that list serve, I think, is still one of the valuable member benefits.
What is something different and/or innovative about your agency?
Every year we develop a series of goals, under what we call pillars, and they are related to people, care, service, growth, financial, health, and community.  They are all equally important, so our philosophy is you need to have this balanced approach to serve your community in the best way you can.  
What is the one thing your agency is most proud of?
Everybody has a culture, whether you deliberately try to have a culture or not.  All organizations have a culture, whether it is a paramedicine organization, or a grocery store.  What we really deliberately try and do in our organization is create, and cultivate, a culture that is about caring.  That sounds a little corny, but we have landed on a mantra about caring for our patients, caring for our communities, and caring for each other.  We have a chaplain on staff, and that chaplain’s role is not to do necessarily scene response, but to do what we call self-care with our staff.  We have high expectations of our staff.  Here is the flip side to that;.  We got your back.  People that come and do that work for us, and serve our communities, and serve each other, we are there for them.  We do our best in terms of providing a good living for them, providing strong equipment, support both inside work, their outside personal lives are not our business, but you’d be surprised how many people invite you into their personal lives when they are having challenges, and we provide resources, if they ask.  Our chaplain sums it up in a bumper sticker of “high expectations, high support”.  
What makes your leadership team work well together?
My senior leadership team has been together for a long time. We know that we need to lean on each other and be part of the solution for the whole system.  We welcome contrary points of views.  We have ground rules about being respectful when we have those tough conversations, but we aren’t afraid to say that’s a wrong direction and here’s why and let’s talk through it.  
What are some words of encouragement you would give to another agency who isare trying to achieve some of the things you have achieved?
One of the things I talk about is our patients, to get their input on things, to lay down on the cot and look to see if there is blood on the ceiling.  Our mission is to serve them, and they often get left out of the equation.  
What idea or concept do you feel would be valuable for new leaders to know in order to help them succeed?
I would give them a phrase that “none of us is smarter than all of us”.  It’s a reminder every day to keep an open mind., Yyou don’t have all the answers,. Ddiversity of thought and direction makes us all better.  
What recommendation would you give to a leadership team?
In my experience, it’s not hiding the conflict.  There needs to be procedures in place to figure out how to have healthy communication, how to be respectful about it, how to listen to a contrary point of view, and at the end of the day come to some sort of consensus.   Focus on the issues that are truly important.  
What would you say to people about the value of NEMSMA? 
I go back to the very first thing that peaked my interest, which is the list serve.  It is one of those things that if you have a problem, you are not alone.  You can put a question out there and get answers back. NEMSMA inspires leaders to serve our community.  The group advances legislative and regulatory issues.  
We thank Brian for taking time to share with our members about himself, his organization, and wish him the best in his new leadership position. If you would like to know more about Allina Health EMS you can visit their website at and you will find the EMS section under the Medical Services tab.  


The 2016 election for the 2017 NEMSMA Board of Directors has concluded. This year we had the highest member participation in recent history. Thank you to all of those who ran and to everyone who participated by casting their votes.

NEMSMA held its annual election to fill the seats of Board members whose terms are ending. This year there were ten candidates running for five seats; three seats are for two-year terms and two are for one-year terms. The three candidates with the highest number of votes were elected to two-year terms. The five new members of the Board of Directors will take office on January 1, 2017.

I am pleased to announce the results.

  • Ryan Greenberg - NEMSMA Board Member and Board Secretary - Executive Director - MedSpan Integrated Health (incumbent) 2 year term
  • Troy Hagen - NEMSMA Board Member and Immediate Past President - CEO - Care Ambulance (incumbent) 2 year term
  • Allison Bloom - NEMSMA Board Member - Attorney - Law Office of Allison J. Bloom (incumbent) 2 year term
  • Pat Songer - NEMSMA Board Member - Administrative Director - Humboldt General Hospital (incumbent) 1 year term
  • Nick Nudell, MS NRP - Chief Data Officer - Paramedic Foundation 1 year term

We congratulate those elected to the Board and extend our appreciation to all candidates for their willingness to seek a Board seat and offer to participate in the governance of our association.

NEMSMA 2017 Board of Directors

  • Vince Robbins – President
  • Brian LaCroix – President Elect
  • Mike Touchstone – Immediate Past President
  • Sean Caffrey
  • Ryan Greenberg
  • Troy Hagen
  • Allison Bloom
  • Pat Songer
  • Brooke Macias
  • Nick Nudell


NEMSMA’s American College of Paramedicine Executives (ACPE) in conjunction with our partners at Avesta Systems are actively developing our next examination for Managing EMS Officers. This examination is scheduled to be rolled out in the Summer of 2017. An essential part of the exam development and validation process is a job analysis survey that will be used to ensure the exam appropriately matches the work done by EMS managers on a daily basis. By EMS managers we mean individuals who serve in roles, usually described as mid-level or middle management, that lie between the levels of front line supervisor and executive leadership. Typical job titles and/or ranks in such roles may include but are not limited to: battalion chief, assistant chief, shift commander, captain, major, training officer, training director, communications manager, human resources officer, quality improvement manager, finance director, information technology manager, fleet manager, logistics officer, etc.

If you, or individuals in your organization are currently serving as EMS managers in these types of roles, we could use your help! If you would be willing to participate in a comprehensive online survey about your job duties, please use the link below to sign up for this important project. After signing up your information will be forwarded to Avesta for review and you will be notified regarding further survey details.

In order to participate, click the link below or copy / paste the link into your browser.

Thank you for your interest in shaping the future credentialing of EMS Officers!

NEMSMA 2017-2019 Board of Directors Candidate Information

The nominations process for this year’s NEMSMA Board of Director’s election has concluded and the information required of each candidate has been submitted to NEMSMA. The elections will run from November 7th through November 20th. As a member of NEMSMA who is eligible to vote, you may do so anytime during this specified two-week period.

This email is to provide you with access to the information submitted by each nominee through the link below. Please take the time to review this information to help you make a decision regarding your vote.

As a reminder, there are five Board seats open for this election. You should select five nominees of your choice. Three (3) of the open seats are for two (2) year terms and two (2) of the open seats for one (1) year terms.  The candidates who receive the higher number of votes will receive the longer term periods.

Below are the nominees; you can see their profiles by clicking on the following link:  

2017-2019 Board of Directors Candidate Information


  • Allison Bloom, Esq, EMT - Incumbent NEMSMA Board Member - Attorney - Law Office of Allison J. Bloom
  • Brian Donaldson - Director of Emergency Services - Waushara County
  • Ryan Greenberg - Incumbent NEMSMA Board Member and Board Secretary - Executive Director - MedSpan Integrated Health
  • Troy Hagen - Incumbent NEMSMA Board Member and Immediate Past President - CEO - Care Ambulance
  • Doug Hooten - Executive Director - MedStar Mobile Healthcare
  • Ed Moreland - Chief of Operations - Western Berks Ambulance Association
  • Charles R. "Chuck" O'Neal, MS, NRP, CCEMTP - Deputy Executive Director - Kentucky Board of EMS
  • Nick Nudell, MS NRP - Chief Data Officer - Paramedic Foundation
  • Aaron M. Rhone, MPA, MS, EMT-B - EMS Program Manager for Quality & Data Evaluation - Pennsylvania Department of Health, Bureau of EMS
  • Pat Songer - Incumbent NEMSMA Board Member Administrative Director - Humboldt General Hospital 


Voting members will receive an invitation to vote Monday, November 7.  Please follow the instructions on the electronic voting ballot. Once you cast your vote, it is final. Elections will run from November 7 to November 20, closing at 5 pm east coast time. Election results will be published and sent to NEMSMA members on December 5th.

Brian LaCroix Elected as NEMSMA President-Elect Taking Office on January 1st, 2017

Nominations and election for the National EMS Management Association (NEMSMA) President-Elect for the term of 2017 through 2018 were held at the October Board of Directors meeting. It is an honor to announce that the NEMSMA Board of directors has elected Brian LaCroix as President Elect, effective January 1st, 2017. Brian will serve a total of six years; two years as President-Elect, two years as President and then two years as Immediate Past President.

Brian has been an active member of the Board of Directors for the past 4 years while also serving as chairperson of the membership committee and liaison to the Paramedic Chiefs of Canada. Brian is the President & EMS Chief for Allina Health Emergency Medical Services, a hospital based EMS service out of the St. Paul, Minnesota area. Allina EMS operations serve over 1,000,000 Minnesota residents and provide 911 services in more than 120 communities. Brian has shown his outstanding leadership being an instrumental part of growing Allina EMS and strengthening the relationships with his community partners.

During Brian’s career in EMS he has worked as a volunteer firefighter, EMT, Paramedic, educator, author, peer counselor, manager and executive officer. He has presented at numerous conferences and he has been involved with state EMS development in both Wisconsin and Minnesota. He holds a paramedic degree, a bachelor’s degree in business and has completed post graduate studies in administration. He is also a well-respected artist in his community with a focus on paintings scenes related to the EMS profession.

Brian is excited to take on the role of President Elect of NEMSMA and looks forward to helping the organization and our profession advance during his tenure in office.

For more information about NEMSMA, visit




Ryan P. Greenberg
Secretary of the Board
National EMS Management Association

P.O. Box 472
Platte City, MO 64079-0472

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